Palliative Care Awareness Campaign on Instagram in Hawai‘i

Our first Instagram Campaign promoting Palliative Care in Hawai‘i from the fall of 2021. Our campaign was researched, implemented and evaluated by three amazing University of Hawai‘i West O‘ahu students, who presented their work. More

We believe this is the first Instagram campaign of its kind in the country as it was geared at the public and not at professionals. They share what we learned about messaging and social media and palliative care.